In chapters 7-9 of The Feminine Mystique, Betty Friedan goes deeper into unpacking the whys and wherefores that created the problem that has no name which she asserted was afflicting so many middle-class American women.
Chapter 7: The Sex-Directed Educators
Here, Friedan floats her hypothesis that one reason so many bright young college co-eds treated college as a boring necessity to appease parents on their way to the altar was that the professors and college administrators had swallowed Freud’s (and functionalist Margaret Mead’s) theories. Namely they accepted the analysis which presented women purely through the lens of their sexuality, and to encourage them towards any interest in the life of the mind was to corrupt them, rendering them useless in their roles as wives and mothers:
If the Freudians and the functionalists [like Margaret Mead] were right, educators were guilty of defeminizing American women, of dooming them to frustration as housewives and mothers, or to celibate careers, to life without orgasm. It was a damning indictment; many college presidents and educational theorists confessed their guilt without a murmur and fell into the sex-directed line. P. 180
I know that there are a lot of people who agree with this view, but I do not, and it’s not because I am a proponent of women en masse directing all of their youthful energy in the pursuit of education and careers. I disagree with it for the very question Friedan raises later on in this particular part of the chapter:
Why do the educators view girls, and only girls, in such completely sexual terms? P.191
I will elaborate on my thoughts in my discussion of chapter 8.
In essence this chapter attempts to make the case that the time after WWII was the death knell of the period of expanded opportunities for women that came occurred before the double tragedies of The Great Depression and WWII. And that the educators helped to facilitate that end in the lives of those women smart and talented enough to attend college.
Chapter 8: The Mistaken Choice
The mistaken choice is an astute and accurate title for the post because often women are offered a falsely dichotomous choice. We are told we must choose between a life devoted fully to hearth, husband and children with no interest in participating in or engaging in any activity outside of those scopes on the one hand. On the other, we’re told that the only way to be completely fulfilled in our gifts and talents is to combine our desire for home and family with a full time career.
Here is where Friedan makes an astute point but where she, and frankly many thinkers and commentators to the far right of her, get it all absolutely, completely wrong. But this is about Friedan, who mistakenly thinks that the answer to women’s problems is to be free to live as men, complete with competing against them in the marketplace. It’s a lose-lose for women because men are always going to be tempted to let women win, and too many of us will find out too late that we’re in over our heads, swimming out of our depths.
This is a mistaken choice, and there is a middle ground, but first, the reason why Friedan believes women chose the former, and in estimation, lesser of the two choices:
After the loneliness of the war and the unspeakableness of the bomb, against the frightening uncertainty, the cold immensity of the changing world, women as well as men sought the comforting reality of home. P. 213
She argues rightfully that it is a mistake for a woman to frame her life in such terms:
The needs of sex and love are undeniably real in men and in women, boys and girls, but why at this time did they seem to so many the only needs? P. 213
One of the things I appreciate my husband for, and this is especially true in recent years, is that he has always encouraged me to build relationships, take breaks when I need them, nurture my gifts and talents, and make an impact on the world around me in ways which are reasonable in the context of my vocation as a wife and mother. If too much time goes by and I haven’t gone to lunch with a friend, or taken time to write, or recently, followed through on my desire to return to school to study a particular thing, he reminds me to do those things. And of course, there is always the necessity to extend ourselves in service to others.
He is acutely in tune with the truth that a day could come prematurely when he is not here to be the center of my activity, no doubt because we have both experienced many deep losses at times that are out of step with the typical trajectory. He doesn’t want me to have a career, but neither does he want me to make a falsely dichotomous choice whereby I am failing as a woman if this house is not the center of my world, which just makes me want to take care better care of him, our home, and our children.
To treat women as though it is immoral not to be completely fulfilled by the activity done while confined within four walls is dehumanizing and burdensome.
There’s an interesting note in this chapter that often gets lost in our current culture (and one that is even glossed over glibly by many when reading Proverbs 31). We forget -or maybe we are simply ignorant of it- that there have always been times in history when it was entirely, expected, accepted, and traditional for women who could afford it to create a saner life for themselves by hiring out household chores to available women who needed the income and were available to do it. Suddenly, after the war, this became something women frowned on:
But in the years of postwar femininity, even women who could afford, and find, a full-time nurse or housekeeper chose to take care of the house and children [entirely] themselves. P.216
Chapter 9: The Sexual Sell
Chapter 9 is basically a deconstruction of Friedan’s belief that a large portion of the influence on women’s choice to abandon finding fulfillment in a life of the mind, intellect, and making a difference in the world can be lain at the feet of advertisers.
She spends a lot of time recalling what she says she learned from a man whose job was to study how to market and monetize the role of an American housewife. The consumerist juggernaut Friedan rightly condemns did what it does:
Why is it never said that the really crucial function, the really important role that women serve as housewives is to buy things for the house. In all the talk of femininity and women’s role, one forgets that the real business of America is business. P.243
I’ll wrap this up with a quote Friedan offers from the marketing magnate himself:
Properly manipulated (“if you are not afraid of that word”, he said), American housewives can be given the sense of identity, purpose, creativity, the self-realization, even the sexual joy they lack—by the buying of things. I suddenly realized the significance of the boast that women wield 75% of the purchasing power in America. P. 245
The irony is that advertisers are still raking in billions a year selling sexual power and security to ever dissatisfied American women, and this remains true regardless of their station in life.